A MAD GALLERY
M. A. D. Gallery Milano milan biennial of art 2017/18
Milan biennial of art 2017/18
Artists are vulnerable to a greater or lesser degree to the various vanity projects that exist largely thanks to www. I received an email saying that a gallery in Milan had spotted my work, and inviting me to exhibit there.
The place looks very impressive, and the concept – to exhibit digital art and to have some criticism/promotion is attractive. The new 4K amoled HDR displays must make for some fantastic display media assuming a large enough file size to begin with.
“Imagine an historical court from the XVII century, located in the beating heart of a multi-cultural, dynamic and lively city such as Milan”
I imagined it and was quite up for it. First thought was the catch would be that they would want up front payments. I guess there is nothing per se wrong with that, but it’s a gamble. How much exposure would my work get / How many others would I be competing with / am I going to see any return on my investment / How can I verify sales?
I emailed back and said I was interested
Anyway the pdf I received was a bit of a shock..
Costs. The gallery requires a participation fee equal to 180,00 Euro for each piece exhibited on-screen. The fee is a mere membership quote, necessary to join M.A.D. Gallery Milano MODA ARTE E DESIGN: it will be used to cover all the organizational and operational expenses. Eventual bank and paypal commissions or additional extra-costs are not included in the fee, therefore they shall be covered by the artists.
I wish them well, but not many among us would pay such a sum to take part. Guess I will never know what I have missed out on!
Here’s an unframed proof that is for sale. No gallery commissions. No taxes. What a bargain!!
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Ian Clegg Walsh